I led a nimble team of creator experts to build a scalable YouTube Shorts strategy for Adobe Creative Cloud, tapping into a growing platform and an audience of creators who influence broader business decision-making.

We activated 20+ micro-influencers to produce authentic, tutorial-style Shorts that showcased tools like Substance 3D and Adobe Aero, supported by simple briefs that prioritized real-world workflow value. In just three months, the campaign drove a 25% lift in organic views and helped position Adobe as the go-to creative partner for Fortune 500 teams.